Toward a Moral Economy Essay Example | Topics and Well Written Essays - 750 words

Toward a Moral Economy - Essay Example Moral norms as used here refer to the general statements or rules, such as always being truthful, while moral values are expressed as statements that describe features or objects as having worth (Velasquez, 2013). The focus of a moral economy, therefore, deals with achieving understanding of these practices and institutions, as well as on desirable and feasible possibilities for change. Judgments concerning the justice in society have their basis on moral principles that come up with fair ways for the distribution of economic burdens and benefits among all members of a specific society (Velasquez, 2013). In the same society, judgments concerning the violations of rights of its members revolve around moral principles that identify the aspects on which the individuals’ wellbeing and rights to freedom and liberty are respected by the authorities. The moral, economic society should also be guided by the utilitarian morality standard, which is a moral principle contending that various acts are right only to the extent that they increase the economic benefits to society, while also decreasing the economic costs to society. In addition, this moral economy must also possess an ethic of virtue, which refers to the ethic that places emphasis of ensuring the concrete wellbeing of other individuals in society, rather than only oneself (Velasquez, 2013). To evaluate the moral character of individuals in this moral economy, the ethic of virtue is used. Capitalist justice is based on the contribution of individuals in society and acts as a possible starting point for a moral economy. In this case, the benefits are distributed according to the individual’s contribution to society, raising the question about how distributive justice’s contributive principle can allow for the measurement of each individual’s contribution on the basis of work effort (Velasquez,

Observations to Identify Child Needs

Observations to Identify Child Needs Planning, observation and assessment all contribute to supporting the learning and development of children. Careful observation can identify a child’s individual needs and interests and ensure that resources and activities are suitable for promoting further development. The early years recommends that practitioners follow a three-step cycle to effectively meet the needs of individual children. Planning Observation and Assessment. Write only what you see-this ensures accuracy. Write the date and time you’re observing, name and age of child, setting where the observation is being done. Avoid opinions, don’t say that the child is/ is not enjoying something, if they have not told you that. Continue with regular observations-this provides an overall consistent picture of the child’s development, and identify any areas of a child’s development that might need additional support or be delayed. You can learn a lot about the children you are working with by observing them, and you are more likely to be able to meet their individual needs effectively from observation. Formal observations can be used to observe a child’s development of a particular skill or knowledge and understanding. The practitioner can use adult-led activities to provide an opportunity for the child to practice this particular skill and observe their participation. Observations which are spontaneous, help gather information as children will be able to explore naturally without any added pressure. Formal observations can be used to observe a child’s development of a particular skill or knowledge and understanding. This is especially useful for development checklist for the child. There are factors to consider when observing a child and that it is regularly collected to produce a true picture of the child’s knowledge and abilities and ensure consistency in the evidence you collect. Many things can affect the validity of observation; tired or hungry or hungry children may not demonstrate skills to the best of their ability and might get different results in completing an observation on a child at different times of the day, illness can affect the child’s demonstrating skill if they are ill, or might not want to partake so won’t be demonstrating their true abilities. Practitioners should schedule a repeat observation whe n the child is well to gather the true picture of the child’s ability. It is important to see when a child has achieved a particular skill when you carried out the observations at the same time accurate results and consistency. There are many methods of observing and recording observations. Practitioners in early year settings often use a note taking method carrying with them a note pad, to write spontaneous occurrences in what a child’s interests and achievements are when they are engaged in an activity with them. This way of taking notes can then be written up after the events in more detail. Time sample is another way of recording information; this is a way of looking at a child’s activity over a period of time, observing the child at regular intervals for example every ten minutes for one hour. A summative assessment is when the evidence is gained through a formative assessment over a period of time and these are helpful when the practitioner needs to review a child’s developing progress. A formative assessment is an on-going assessment of the child, and carried out on a regular basis. The early years requires two formal summative assessments, at aged two and at the end of completion of the Early Year setting. Assessments after observations are the way in which the practitioner can make decisions about what the child can do. For example a practitioner is observing a child and note the child has spent ten minutes building bricks. It shows the practitioner that the child appears happily content doing this activity, it also shows the child can concentrate for a period of time and play independently. They are able to observe if the child is using favourably their left hand or right hand and their eye- to hand coordination is well developed.The practitioner can say if the child had any facial expressions i.e. smiling or frowning whilst doing the activity to show enjoyment or concentration. An observation like this helps the practitioner plan future activities well suited to the child to meet individual needs and abilities of the child, and encourage future development adding other construction activities for the child to try if naturally this is where the child is getting enjoyment. Planning for a child to help their development in their not as strong areas is very important also. And from observations you can assess where the child needs extra encouragement or additional help in certain areas, for example when a group of children asked to put their coats on ready to go outside. You can observe the children who are very capable of doing the task without aid and the children who take longer and need extra time or help. You can plan for this by dividing the children into two groups; group 1 and group 2. Group 1 being the slower children less able to p ut on their coats are to start getting ready first with extra time allocated than group 2.Planning should be built upon the observation and assessment findings of individual children in order to identify the best steps to take to further their learnings and development. The Early Years development matters document suggests that planning should include looking at what is next for the child including: experiences and opportunities, the learning environment, resources, routines and the practitioners’ role. A carer can observe an individual child during outdoor play and recognise that the individual child aged two years is climbing confidently and is beginning to pull themselves up on nursery play climbing equipment outdoors. So the carer can help the individual child by talking to the child about their movements and help them to explore new ways of moving, such as squirming slithering and twisting along the ground like a snake, and moving quickly, slowly or on tiptoe. Plan opportunities for children to tackle a range of levels and surfaces including flat and hilly ground, grass, pebbles, smooth floors and carpets. Provide a range of large play equipment both indoors and outdoors that can be used in different ways such as boxes, ladders –frames and barrels. Provide safe spaces and explain safety to the child and parents. These will help encourage their physical development even further. The Statutory assessments focus on three prime areas of development ages two and three progress check. The assessment review and identify the child’s strengths and any areas of where the child’s progress is less than expected. The progress check helps identify the child’s natural interests and plan effectively for the individual child. It is a good idea to show the parents how to understand effectively to support the child’s learning which can be encouraged at the home environment for the child. The assessment it helps identify any additional special educational need or identify any disability. The practitioners should develop a targeted plan to support the child’s future learning and development involving the parents and careers and other professionals which may be needed. The report shows reflecting development levels and needs of the child, it shows the areas where the child is progressing well, the areas where additional support may be needed, and focus particularly on where there is a concern that the individual child may have developmental delay, which may indicate a special educational need or disability. It must include any activities and strategies the provider must intend to adopt and address any issues or concerns. Parents must receive a written record of each of the child’s prime areas of development. It is of interest to the individual child to encourage the parents to share the information from the progress check with other relevant professionals, including their health visitor and the staff of any new provision the child may transfer to. The progress check and the Healthy Child Programme health and development review at age two, when the Health visitor gathers information on a child’s health and development, allowing them to identify any developmental delay and any particular support from which they think the child and family might benefit, should inform each other and support integrated work together. This also helps health and education professionals to identify any strengths as well as any developmental delay. The providers must have parental consent and careers to share information directly with other relevant professionals. The assessment at the end of early years foundation stage profile must be completed when the individual reaches age five in the final term no later than June 30 in that term. It provides a well-rounded picture of a child’s knowledge, understanding and abilities, their progress against expected levels and their readiness for starting year 1. It provides information to the parents, careers practitioners and teachers; the profile reflects ongoing observations, all the relevant records held by the setting, discussions with parents and careers and any other adult professionals relevant. The child’s development must be assessed against the Early learning goals, practitioners indicate whether children are meeting expected levels of development, or if they are exceeding expected levels and if not yet reaching expected levels. Year 1 teachers are given the Profile; this will help the teacher acknowledge the child’s stage of development and learning needs and help assist w ith the planning of activities. The Profile must be completed for all children, including with special educational needs or disabilities, with reasonable adjustments to the assessment process for children with special educational needs and disabilities are made appropriately. It is important to know that all children will have differing level of skills and abilities across the profile and it is important that there is a full assessment of all the areas of the child’s development to form plans for future activities and to help identify any additional support. Schools must share the results of the Profile with the parents and careers. The profile must be completed for all children, including of those with special educational needs or disabilities. Adjustments to the assessment process for the children with special educational needs and disabilities must be made as appropriate. Children will have differing levels of skill and abilities across the profile and it is important that there is a full assessment of all areas of their development to inform any future activities and to identify any additional support needs.

Hydrogen Power as a Fuel Source Essay examples -- Alternative Fuel Oil

Hydrogen Power as a Fuel Source It is no secret that the Gulf war was fought for superiority of the vast oil reserves in the Arab regions. This point to the fact that the superpowers are experiencing a severe shortage of fuel for its un-satiated energy needs. While the advanced nations in the world are the biggest consumers of fuel, their fuel production capacities are very limited or almost non-existent. Scientists predict that the world's oil reserves will not last for long and we need to find out alternative forms of fuel for our ever growing fuel needs. In addition, the quantum of pollution that occurs by burning fossil fuels is an ever growing threat to the already fragile ecosystems of the world. It is in this scenario that the world has turned its attention to non-conventional fuels that are cheap, non-polluting and easily producible. While a variety of fuels have been considered as non-conventional alternate fuels, the potential of hydrogen as a fuel of the future is promising. In terms of usage, it is believed that the United States is the world's most fuel-consuming nation with consumption levels reaching twelve million barrels a day. The astounding part of this statistic is that two third of this fuel, that is eight million barrels are burned on the roads to power cars and trucks. Obviously, the United States is also the world's largest producer of Carbon dioxide that contributes most to the green house effect. The cost for importing so much oil a day is a...

Bisexual Discrimination Essay

Sexuality has in the history of mankind occupied a very important pat of the society. In all history of mankind, it has been hard to categorize people in any other form without one’s sex playing an important role. However the problem is not the biological sex differences. The problem is the sex roles the society has allocated to men and women, making it look like there are some things that women can do but men cannot do, and that there are some roles boys can play but girls cannot. This has come to be known as gender mainstreaming. This paper examines bisexuality in the society and how it has led to discrimination to those who do not subscribe to the majority’s sexual orientations. Bisexuality refers to a situation whereby a person desires to engage in romance or sex with both males and females. However most bisexuals tend to have an affinity for either males or females and it is often rare for a bisexual to balance the desire to both sexes. According to Kinsey Scale (Klein & Wolf, 1985) bisexuals are predominantly heterosexual and incidentally homosexual. Therefore bisexual could be characterized by aesthetic attractions for members of the opposite sex and does not necessarily have to involve romance or actual sex (Klein & Wolf, 1985). Although bisexuality was in the past confused with hermaphrodites, the term has become very popular and new terminologies have emerged to further clarify bisexuality. Such terminology include Biphobia which refers to the fear which bisexuals are subjected to by being rejected by people from mainstream sexual orientations such as heterosexuals and homosexuals who hold that, bisexuality is not an appropriate lifestyle. Bisexuals are also faced with homophobia which stems from the fear of rejection and dejection by people who only believe in heterosexuality as the only appropriate lifestyle and therefore do not recognize bisexuality as a lifestyle. This leads to the discrimination of the bisexuals by heterosexuals who form the greater part of the society. According to (Greene, 2000), about 2% of the American populations are bisexuals. This is an indicator that bisexuals form a considerable proportion of the American society and therefore deserves to be listened to and recognized in all social dimensions. Most of the problems being experienced in terms of fighting the discrimination being leveled against bisexuals have got something to do with how the society at large constructs sex. Most people look at life from the dimension of duality (Peplau, & Garnets, 2000), something which leads many people to have problems comprehending how people can comfortably engage in sexual or romantic relationships with either sex. This has led to stereotypes which in turn have led to discrimination. Bisexuals have been faced by numerous challenges in their endeavor to gain recognition from the society. These challenges mainly stem from the tendency of most bisexuals to have the phobia to come up in the open and reject discrimination while at the same time making their points known to the society. Conflicts dominate most of the bisexuals’ life spheres like marriage, education and job. Bisexuals in a marriage get it very difficult to open up to their spouses and confess about their sexual orientations in fear of rejection by their partners or outright rejection. This can be very trying moments for bisexuals and therefore many results into living in self-denial. Despite the fact that there are many married people who are bisexual; opening up is not something many are ready to do. The reality of divorce does not attract many in that, many bisexuals interact in public as heterosexuals unlike it is the case with homosexuals and heterosexuals where partners something which is widely regarded as infidelity in the society. The other major challenge facing bisexuals is recognition by religious organizations. Most religious sects have a problem recognizing any other sexual orientation apart from heterosexuality. This presents great challenges to those who happen to be spiritual as it turns that their lifestyles do not agree with their religious doctrines. This is very challenging and is a common source of discrimination for bisexuals. Bisexuals are faced with an identity crisis arising from the above challenges and this is currently a major worry for bisexuals whose right to expression is greatly affected by challenges evident in the religious, social, marital as well as work life. Cultural barrier continues to be a source of discrimination for bisexuals. Most cultures are traditionally male dominated and the social structures are constructed such that; the man is the head of most households (Lane, & Goeltz, 1998). The issue of bisexuality has not quite been received well in most traditional cultures. This presents hardships to bisexuals who wish to lead normal lives as bisexuals but at the same want to fit in the culture. This is evident in schools whereby the education system does not take into consideration the needs of bisexuals but assumes that everyone is heterosexual. This is agonizing for bisexuals whose interests are not well taken care of, which is clearly a source of discrimination. Bisexuals currently seem to be the latest victims of the unending obsession of sexuality in the society. Discrimination on the basis of one’s sex occurs when an individual is denied some rights and freedom on the basis of their beliefs concerning sex and relationship. Usually, sexual discrimination is common in cases whereby the victim belongs to a minority sex group such as bisexuality, and homosexuality. Consistent fight for equal rights for homosexuals and heterosexuals led to the recognition of the homosexuals as social bonafide groups. Today in many states, homosexuals can be proud of their sexual orientation, express themselves freely and also seek social rights. Some states recognize and allow homosexuals to marry. It is no longer a big issue for one to be gay or lesbian. The society has now evidently turned the heat on bisexuals. However the reasons for this discrimination are baseless some of the common reasons opponents of bisexuality give are; it is awkward, it is backward, and it is strange (Peplau, & Garnets, 2000). These are some of the reasons being advanced by opponents of bisexualism. Clearly, the above reasons are baseless and lack empirical support as they do lack in any legal backing. This has made it particularly hard for bisexuals to lead normal lives not only in colleges but in all spheres of life such as the work place. Bisexuals are even facing discrimination from homosexuals who having gone through the same experience of discrimination, should be in the forefront of protecting and defending the bisexual movement. Unfortunately that is not the case. Homosexuals just like the heterosexuals are not about to relent in their discrimination against bisexuals. This is totally unacceptable and is in direct violation of the rights of the bisexuals. The fact that the bisexuals are only a minority in the community and therefore cannot wage a strong ‘war’ against discrimination has made bisexuals to continue to suffer unfairly. Sexual discrimination takes a lot of forms and is manifested in the workplace, in accessing education, accessing of job opportunities, as well as in the accessing of social security. The access to opportunities based on sex is discriminatory in that, it favors people from some sexual orientations and oppresses others. In the U. S. , the legislation that protects people from discrimination based on sex is the Title VII, in Civil Rights Act of 1964 (Randen, 2001). The law has been criticized due to the fact that it only addresses issues surrounding sexual harassment that is applicable to the work place but fails to address sexual discrimination in other contexts. The Equal Pay Act of 1963 is the other law in the US that covers those facing or are under threat of sex discrimination. Again, this law like the others only covers some members of the community and does not take good care of bisexual interests. Conclusion There is a need for the society to be enlightened in regard to emerging trends in sexual orientations and lifestyles. This is possible through interest groups and the government putting in effort in terms of legislations, awareness campaigns, and incorporation of sex education into the education curriculum. All the above measures, will lead to a better understanding of bisexuality and therefore the discrimination currently being directed towards bisexuals is likely to cease. It is possible for bisexuals to overcome the current discrimination, only if the bisexuals continue in the fight against sex discrimination. References Greene, B. (2000). African American Lesbian and Bisexual Women. Journal of Social Issues, 56(2). Klein F. and Wolf T. (1985). Bisexualities: Theory and Research. Haworth Press, New York. Lane, R. and Goeltz, W. (1998). Identity confusion, bisexuality, and flight from the mother. Clinical Psychology Review, 18(3). Peplau, L. and Garnets, L. (2000). A New Paradigm for Understanding Women’s Sexuality and Sexual Orientation. Journal of Social Issues, 56(2 Randen, H. (2001). Bi Signs and Wonders: An interview with Robyn Ochs. Journal of Bisexuality, 1(1): 5-26.

Penn Foster – Why I Am the Best Candidate for the Job

Best candidate for the Job The Computer Help Desk Support Technician position at University of the West Indies correlates well with my skills and experience. The skills related for this job includes, assisting students, faculty, staff and any other customers who come to the front desk, dealing with computer issues, answering the telephone to give support with enquiries, and data entry using Microsoft Word, and Excel.I have significant knowledge of this field through my previous employment at T. A. Marryshow Community College, where I served as a Secretary within the Information Technology department. I acknowledged this vocation through my ability to troubleshoot problems and deal with customer issues. More specifically, I had a scenario with a visiting professor from a foreign country who came to the office for help with his laptop.Being new to the campus he was furious with the ups and downs of trying to find his way around and baffled because he had no idea of how to connect his l aptop to the internet. I seated the professor and assured him that he was at the right place. After a few minutes I was able to connect his device to the internet and I also handed him a map of the campus to help him get to different places on the campus easily. He was overly pleased with the customer service he received and the efficiency in which I handled his laptop.This occurrence has boosted my self-confidence and also motivated me to seek an advanced degree along that path. I enrolled at Penn Foster Career School program, where I recently completed a diploma in Computer Support Technician. This thorough training helped me to comprehensively understand the skills that are readily applicable to the position. With the acquisition of this knowledge I can guarantee you that am most competent for this position and that all concerned will mutually benefit.

How to Write a Resume or CV in English

How to Write a Resume or CV in English Writing a resume in English can be very different than in your own language. The first and most important step is to take the time to prepare your materials thoroughly. Taking notes on your career, education, and other accomplishments and skills will ensure that you can shape your resume to a wide variety of professional opportunities. This is a moderately difficult task that may take around two hours. What You Need PaperTypewriter or computerDictionaryThesaurusPast employer addresses Steps to Writing Your Resume First, take notes on your work experience - both paid and unpaid, full time and part-time. Write down your responsibilities, job title, and company information. Include everything!Take notes on your education. Include degree or certificates, major or course emphasis, school names, and courses relevant to career objectives.Take notes on other accomplishments. Include membership in organizations, military service, and any other special accomplishments.From the notes, choose which skills are transferable (skills that are similar) to the job you are applying for - these are the most important points for your resume.Begin resume by writing your full name, address, telephone number, fax, and email at the top of the resume.Write an objective. The objective is a short sentence describing what type of work you hope to obtain.Begin work experience with your most recent job. Include the company specifics and your responsibilities - focus on the skills you have identified as transferable.Cont inue to list all of your work experience job by job progressing backward in time. Remember to focus on skills that are transferable. Summarize your education, including important facts (degree type, specific courses studied) that are applicable to the job you are applying for.Include other relevant information such as languages spoken, computer programming knowledge, etc. under the heading Additional Skills. Be ready to speak about your skills in the interview.Finish with the phrase: References: Available upon request.Your entire resume should ideally not be any longer than one page. If you have had a number of years of experience specific to the job you are applying for, two pages are also acceptable.Spacing: Separate each category (i.e.  Work Experience, Objective, Education, etc.)  with an empty line to improve readability.  Make sure to read your resume carefully to check grammar, spelling, etc.  Prepare thoroughly with your resume for the job interview. Its best to get as much job interviewing practice as possible. More Tips for Writing a Solid Resume Use dynamic action verbs such as accomplished, collaborated, encouraged, established, facilitated, founded, managed, etc.Do not use the subject I, use tenses in the past, except for your present job. Example: Conducted routine inspections of on-site equipment.Place your work experience  before  your education. In English speaking countries, especially in the United States, work experience is the most important factor in hiring.Ask for permission to use someone as a reference  before  you interview for a position. Its also a good idea to let your references know that you will be interviewing if you havent interviewed for a while. In this way, references will be in the loop if a potential employer calls or sends an email for further information.  Dont include the contact information of your references on your resume. The phrase  available upon request  will suffice.  Use a thesaurus to help you improve work-related vocabulary and eliminate unnecessary repetition. Example Resume Heres an example resume following the simple outline above. Notice how work experience uses shortened sentences in the past without a subject. This style is more common than repeating I.   Sample Resume Peter Jenkins25456 NW 72nd AvenuePortland, Oregon 97026503-687-9812pjenkinshappymail.comObjectiveBecome an Executive Producer in an established recording studio.Work Experience2004 - 2008  Lead singer in a band which toured North America.Responsibilities included arranging music and recording live performances.After two years, managed entire group and bookings.2008 - 2010  Producer at Sound Mixers Aligned studios in San Diego, California.Collaborated with a wide range of musicians to help produce demo recordings for major recording labels.Developed sound profiles recording setups for small to large ensembles.Became accomplished on a wide range of audio software packages.2010 - PresentDirector of artist relations at Spooky People Studios.Responsible for establishing a solid working relationship with our artists while meeting the needs of Spooky People Studios.  Education2000 - 2004  Bachelor of Science University of Memphis, Memphis, Tennessee  Additional SkillsFluent in Spa nish and FrenchExpert in Office Suite and Google DocumentsReferencesAvailable upon request Final Tip Make sure to always include a cover letter when applying for a job. These days, a cover letter is usually an email to which you attach your resume. Check Your Understanding Answer  true  or  false  for the following questions regarding the preparation of your resume in English.   Provide the references contact information on your resume.Place your education before your work experience.  List your work experience in reverse chronological order (i.e. begin with your current job and go backward in time).Focus on transferable skills to improve your chances of getting an interview.Longer resumes make better impressions. Answers False -  Only include the phrase References available upon request.False -  In English speaking countries, especially the USA, its more important to place your work experience first.True -  Start with your current job and list in backward order.True -  Transferable skills focus on skills that will apply directly to the position for which you are applying.False -  Try to keep your resume to just one page if possible.

Drink up Majority essays

Drink up Majority essays From the time of prohibition up through 1970, the legal drinking age for the entire United States was twenty one. Over the next five years, twenty nine states lowered their statewide drinking ages to either eighteen, nineteen or twenty (AMA). After some research was conducted about the relationship of the lower drinking age versus motor vehicle accidents, many states were urged to restore the drinking age to twenty one. While some states obliged to this, others remained unchanged (AMA). The remaining states were then threatened with losing state highway funding if they did not restore the minimum drinking age back to twenty one. With this penalty looming, eventually all the states were practically forced to comply. Ever since the entire United States uniformly accepted twenty one as the legal drinking age, there has much debate as to whether or not to lower it again. Once a person turns eighteen or the age of majority, they are thrown into this adult world to learn adult things but are still held as children when it comes to consuming alcohol. At eighteen, individuals can no longer be charged as juveniles in a court of law; they can vote in political elections and can even enlist in the armed forces where they may be sent off to war to die for their country (Lower the Drinking Age). With these immense responsibilities suddenly handed to them, it would seem inappropriate to deny young adults of their drinking privileges. Much debate comes with the idea that when younger people drink, they are also going to drink and drive. In theory, this would then cause more accidents and alcohol related deaths but law makers do not take into consideration that people who legally drink also drink and drive. Perhaps the answer doesnt lie in barring younger people from drinking but instead the answer is to stop people from drunk driving all together. The penalty here in Maryland for a first offense DUI (driving under ...

How to Get a Federal Tax ID Number

How to Get a Federal Tax ID Number Anyone who operates a business may be required to by the  Internal Revenue Service  (IRS) to get an Employee Identification Number, also known as a Tax ID Number. Just as a  Social Security  number is used by the  IRS  to identify individual taxpayers, the unique EIN is used to identify businesses. If the form you are filling out asks for your  federal  Employer Identification Number (EIN)  or Federal Tax ID Number, and you dont have one, its time to ask yourself: Do you really need an EIN, and if you do, how do you get one? The IRS requires businesses to provide their EIN on all tax documents and forms. Not all businesses need an EIN, but if yours does, the IRS offers several methods to get one. Does Your Business Need an Federal Tax ID Number? Any business offering products or services that are taxed in any way must get a federal tax ID number. If your state taxes personal services, or if you are required to collect sales taxes on your sales, you need an EIN. All the government forms you will be required to file for your business will require either your EIN or Social Security number. With a few exceptions, any business that has employees or pays any kind of federal, state, or local taxes will need an Employer Identification Number. Apply Online for an EIN The quickest way to apply for an EIN is online through the IRS websites secure  EIN Assistant  page. You will be given your EIN immediately after completing the short application form. After you complete the online application the IRS will create your new EIN, which you can start using immediately. Youll get an IRS document download that confirms that your application was successful and provides your EIN. Save a copy on your computer and to print one for your records in case you forget the EIN. File for an EIN by Fax or Mail The IRS also takes applications for an EIN via fax or mail. For these methods, youll need to fill out the IRS Form SS-4  and contact the appropriate office, depending on where you live. Anyone whose principal business is located in one of the 50 states or the District of Columbia can file for an EIN using: Internal Revenue ServiceATTN: EIN OperationCincinnati, OH, 45999Fax: (855) 641-6935 When applying by fax, include a return fax number so the IRS can respond with your EIN within four days. By mail, the timeframe for the IRS to process the application is four weeks. Get a Federal Tax ID Number by Phone Only international applicants are allowed to apply by  phone,  and must answer questions regarding the SS-4. These applications can be completed by calling 267-941-1099. Essential Information for All EIN Applications The EIN application process requires some basic information, including: The type of EIN you are applying for, such as a  sole proprietorship,  corporation,  LLC, partnership or estateReason for applying for the EIN, such as starting a new business, banking purposes or a range of other reasonsYour nameYour Social Security number A Few Federal Tax ID Number Tips If you lose or forget your EIN, you can always call the toll-free IRS Business Specialty Tax Line at 800-829-4933. An IRS representative will ask you for some identifying information, such as your Social Security number, to ensure you are the person authorized to receive the EIN. Once you have completed the application and the IRS has assigned an EIN, the number can never be canceled. However, if you ever decide you no longer need the EIN, the IRS can close your business account for you. If you need it again, the EIN remains available to you and will never be reassigned to anyone else by the IRS.

Case study in business competitve strategy Essay

Case study in business competitve strategy - Essay Example The main problem was the hygiene factor that the plant lacked in and CFIA recommended shutting down the plant in Winnipeg for the purpose of deep cleaning and revised cleaning protocols (Ewing, 2006). The external constraints in this case are that after the news became prominent in the media and newspapers, the customers were reluctant to buy their products. The Company CEO however assured the mass that the health and safety of the million Canadian families are their responsibility and they will take care of it. But few internal constraints made it difficult for the company to improve its grounded image before the customers. One of the employee of another plant of Oaktree Mills tweeted confidential news on social networking site. The female employee did not limit herself to the leakage of the confidential news of the company only but also blamed the company for using unsafe practices for processing of meat. She even informed the mass by tweeting not to trust the company and their pro ducts and to beware of the company’s false assurance. The Director of Communications and the Human Resource Head of Oaktree Mills are shocked to see the deed of the employee. The problem that was faced by the company was mainly because it did not have any social media policy. As the company did not have the policy thus they could not take any step against the female employee. The CEO of the company has the least to do other than ordering the director and human resource head to look after the situation seriously and take appropriate steps for handling the situations (Ewing, 2006). Situation analysis Oaktree Mills is a family owned large meat processing company based in Calgary and the processing firms are in Winnipeg, Montreal and Toronto. The company is famous for the product quality it serves to its customers. It has created good relation with their employees and concentrates highly on the retention of the employees, when other companies go for layoffs. It has also undertake n corporate social responsibility activities, so as to take care of the environment it works in and also their neighbours. Recently, the uninterrupted business faced a serious situation, which harmed the image of the company. About 13 peoples in Saskatchewan were hospitalized after being affected from salmonella poisoning. The situation was noticed by Canadian Public Health Authority, who informed the matter to the Canadian Food Inspection Agency (CFIA). CFIA investigated the matter and found that the illness was due to consumption of the sandwich meats. They identified the fact that the methods that are undertaken by the Winnipeg processing plant are not adequate for the hygiene factor that a processing plant should possess. The agency reported that the two industrial meat grinders are not clean and thus it processed the meats in an unhygienic manner. The agency even recommended the company to shut down the plant in Winnipeg for deep cleaning and for revising the cleaning protocols . Oaktree declared the suspension of operation of the plant and assured full cooperation with CFIA. Thus, 1.2 million kilogram of processed meat products was recalled. The Director of Communication, Ashok Fraser worked together with the senior management for controlling the situation and informed the public to avoid causing panic

Topic in Environmental Chemistry Essay Example | Topics and Well Written Essays - 500 words

Topic in Environmental Chemistry - Essay Example 2). They are usually made of 60-90 different congeners. PCBs with high number of chlorine tend to be more stable and resistant to biodegradation and favored by many industries, thus higher health and environmental risks. It is used by industries as insulation fluid in capacitors, transformers and electrical systems. Due to industrialization and constant dumping of PCBs by the factories surrounding the river, it is accumulated deeply into the sediments found at the bottom, can easily spread though out the river once disturbed and caused bioaccumulation in the food chain, from the aquatic plants, microorganisms, fishes then to humans. PCBs are harmful to human health and it is believed to cause several diseases to those who consumed contaminated fishes and water such as male sterility, birth defects and reproductive disorders, liver dysfunction, headache and fatigue (Barbalace par. 3-4). Sources of PCBs in the Hudson River were traced using analytical chemistry techniques that provided congener specific analysis of Aroclors. Aroclors are trade name of some commercial PCB mixture and can be used to trace their company manufacturer. This method provided information to the scientists on how PCBs behave in various media, a cutting edge scientific technique was used to determine the sources and destinations of PCBs (Manning part 1 par. 7). Aside from recycling mills with a dumping rate of 2.3 kg/year, General Electric Company, having two manufacturing plant in Fort Edward and Hudson Falls, New York, was the major source of PCBs with a dumping rate of 5000kg/yr into the Hudson River. For twenty five years, (1952 to 1977) GE has been dumping PCBs into the Hudson River, which made the PCBs accumulated in the seabed through the years and contaminating the fishes and other aquatic resources which people consume and considered a great health and environmental risk (Manning par t 1 par. 8-10). Contrary to the people in the community think, the

Data Model and Data Warehouse Design Architecture & XML Essay

Data Model and Data Warehouse Design Architecture & XML - Essay Example For the purpose of this scenario, the information sources are represented by these operational database systems which are actually relational databases, and are required to be integrated in the data warehouse. Every clinic has also a manager and a number of staff, such as, cleaners, nurses, and etc. Since, data warehouses are capable of handling server tasks connected to querying, therefore, the proposed implementation of data warehouse would support the company’s transactions systems to complete transactions within a desirable time frame by running the reports and queries on a server. Allow the users (company staff) to obtain reports and make queries efficiently as data warehouse gives the user control over the response time by storing the older data and the recent data in well-organized manner. Despite the fact that the company can enjoy many benefits from implementing the proposed implementation, there are some major drawbacks as well which are highlighted in another article at Exforsys (The disadvantages of a data warehouse, n.d.): Since, data warehouse contains historical data about a company’s transactions, the value of this information might be limited because the businesses operating in today’s market are in constant transition, and therefore, it may not be always worthy to use a historical data. The process of extracting, transforming, and loading data from the source systems in real-time can be one of the most challenging tasks for any data warehouse. The ETL process normally requires downtime of the data warehouse, and therefore, it is usually carried out late at night to avoid any inconvenience because users cannot access data warehouse during the process. However, there can’t be any system downtime when the data is being loaded continuously in real-time. Unfortunately, most of the traditional ETL tools and systems are incapable of supporting continuous updates in the data warehouse without

The Cold War Coursework Example | Topics and Well Written Essays - 500 words

The Cold War - Coursework Example During the Cold War where communism spread rapidly in Eastern Europe, China, and Korea the United States were forced to increase noticeably its defense spending. As a result of this increase the power of Military-Industrial complex grew which led to the growth of the middle class in the United States. The US foreign policy and its effect of domestic policy are given below. On March 12, 1947 while addressing the Congress President Harry Truman put forth The Truman Doctrine, "The United States will defend free people and their free institutions at any place at any point in the world where outside communist aggression threatens that nation's internal stability."The Truman Doctrine led to US following a Policy of Containment to deal with the spread of communist regimes, and the policy required the US to react to Soviet initiatives. This policy gave the president too much military power too and since the Truman Doctrine, many US military actions have been undertaken by and with the backin g of a presidential address. Because the need of the quick and on time response to the foreign crisis cannot be undermined and left unattended until the congress decides, example, after the Japanese bombing of Pearl Harbor in 1941, President Roosevelt appeared before Congress to request a declaration of war.

Discuss How Service Operations are Different from Manufacturing Essay

Discuss How Service Operations are Different from Manufacturing Operations - Essay Example Waste in the process or fail points are not obvious in service operations that efforts to reduce cost and control quality before they reach the customer can be very difficult (Wienclaw 2008). This makes the operations of many service oriented companies costly with many customers dissatisfied with the service they received. The need to align service delivery in accordance to customer expectations and the market imperative to reduce cost to remain competitive in the market, however, compels the operations of service oriented industry to adopt and implement manufacturing approaches and systems. By implementing manufacturing approaches and systems, the cost of operations in service oriented companies are being reduced such as the case of McDonalds as stated in this paper. The implementation of quality control system such as Six Sigma also enabled Bank of America not only to increase the level of its customer’s satisfaction but also saved the company $2 billion in expenditures rela ted to areas where Six Sigma was implemented. II. How service operations are different from manufacturing operations.   The most obvious difference between a service operations and manufacturing operations are the products they produce. Service operations sell service that has no physical presence while manufacturing operations produces concrete products that has a physical existence. Unlike manufacturing operations that produces concrete products whose quality can easily determined by its specifications, service operations differs from manufacturing operations because its output is often evaluated in terms of customer experience. Activities of a service operation are often based on the quality, speed, competence and courtesy of its delivery that is not easily quantifiable that could be subjected to the relativity of customer’s experience (Wienclaw 2008). The factors that determine a good service cannot be easily quantified because of the difficulty of operationally definin g what makes a good service delivery. Unlike in manufacturing where fail points in its process can be easily determined and substandard products can be readily rejected before reaching the customer, service operations outputs are subjected to perceptions and expectations of the customer which are relative (Wienclaw 2008). For example, walking through a novice customer in a step by step computer troubleshooting procedure may be very helpful that would constitute a good customer service but the same could also be annoying to a technically proficient customer that could affect the overall customer satisfaction. The differences of service operations from manufacturing operations can be categorized in the factors of intangibility, heterogeneity, inseparability and perishability that make services difficult to control and improve. Intangibility – plainly, service cannot be recognized by any of the five senses. Unlike in manufacturing operations whose outputs are concrete, services rendered by a service oriented company cannot be seen, touched, smelled, heard, or tasted (Kotler et al. 2004). It can only be

Information Technology Strategic Plan Term Paper - 1

Information Technology Strategic Plan - Term Paper Example The objectives are feasible given that digital technology can work for both the clientele and the business The mission statement destined to integrate the needs of the company with those of the target market and understand drivers for loyalty and overall satisfaction guides Great Heights Events Planning Company. The mission statement is stated as follows; â€Å"Our mission is to surpass the expectations of customers and create memories that will last a lifetime. In the process of administering out high-end services, we are guided by the principles of honesty, integrity, and respect for every client or guest on our way. We hope to maximize our outcomes for the sole satisfaction and loyalty of our clientele.† As Greater Heights seeks to gain more traction with customers than before, investment in IT will be inevitable given that the entire industry is investing in the state-of-the-art equipment. The interactions with the ultimate clients and guests are based on the data collected using the information. Then following the strategic plan will outline the current situation of Great Heights in terms of technology and security aspects. The business venture will also entail determining the information technology personnel or roles in place and a SWOT analysis for the same. The goals of the IT strategic plan will be outlined and the positive organizational impacts it will have once it is implemented in Great Heights. Great Heights does not have expansive remote storage and data collection tools for customer information. The company relies on the calls made by customers. The planning department conducts a random survey every month through questionnaires to the guests. The future events are based on the survey provided because customers give an honest opinion about the services and what they expect to get from the company. The company has not yet applied digital tools for collecting customer

Discuss How Service Operations are Different from Manufacturing Essay

Discuss How Service Operations are Different from Manufacturing Operations - Essay Example Waste in the process or fail points are not obvious in service operations that efforts to reduce cost and control quality before they reach the customer can be very difficult (Wienclaw 2008). This makes the operations of many service oriented companies costly with many customers dissatisfied with the service they received. The need to align service delivery in accordance to customer expectations and the market imperative to reduce cost to remain competitive in the market, however, compels the operations of service oriented industry to adopt and implement manufacturing approaches and systems. By implementing manufacturing approaches and systems, the cost of operations in service oriented companies are being reduced such as the case of McDonalds as stated in this paper. The implementation of quality control system such as Six Sigma also enabled Bank of America not only to increase the level of its customer’s satisfaction but also saved the company $2 billion in expenditures rela ted to areas where Six Sigma was implemented. II. How service operations are different from manufacturing operations.   The most obvious difference between a service operations and manufacturing operations are the products they produce. Service operations sell service that has no physical presence while manufacturing operations produces concrete products that has a physical existence. Unlike manufacturing operations that produces concrete products whose quality can easily determined by its specifications, service operations differs from manufacturing operations because its output is often evaluated in terms of customer experience. Activities of a service operation are often based on the quality, speed, competence and courtesy of its delivery that is not easily quantifiable that could be subjected to the relativity of customer’s experience (Wienclaw 2008). The factors that determine a good service cannot be easily quantified because of the difficulty of operationally definin g what makes a good service delivery. Unlike in manufacturing where fail points in its process can be easily determined and substandard products can be readily rejected before reaching the customer, service operations outputs are subjected to perceptions and expectations of the customer which are relative (Wienclaw 2008). For example, walking through a novice customer in a step by step computer troubleshooting procedure may be very helpful that would constitute a good customer service but the same could also be annoying to a technically proficient customer that could affect the overall customer satisfaction. The differences of service operations from manufacturing operations can be categorized in the factors of intangibility, heterogeneity, inseparability and perishability that make services difficult to control and improve. Intangibility – plainly, service cannot be recognized by any of the five senses. Unlike in manufacturing operations whose outputs are concrete, services rendered by a service oriented company cannot be seen, touched, smelled, heard, or tasted (Kotler et al. 2004). It can only be

Creative Treatment of Actuality Term Paper Example | Topics and Well Written Essays - 2750 words

Creative Treatment of Actuality - Term Paper Example The traditional cinema gained hold around the world at the turn of the 20th Century. Many communities around the world built different niches within which motion picture was developed and enhanced in order to promote this art form  (Benson, 2013). Primarily, the main role of the motion picture was to entertain viewers  (Benson, 2013). However, with time, the use of television and other forms of the motion picture to educate people was enhanced and promoted throughout communities around the world. One of the earliest views of documentaries was the concept of creative treatment of actuality. This was presented by John Grierson who viewed it as a system of using some degree of creativity to present factual and non-fictional storylines in a way and manner that maintained the originality of the cinema and also educated viewers of the matter that needed to be discussed. The concept of the creative treatment of actuality is about observing life in an art form that brings out the natural aspects of society and this is done through factual films presented in a dramatic form (De Jong, 2013). The creative treatment of actuality was first propounded by John Grierson who viewed it as a form of journalism, presented through the media process. Later on, this concept played a role in defining the actual role and processes of documentaries. â€Å"Documentary film is a broad category of visual expression that is based on the attempt in one fashion or the other to ‘document’ real ity† (Killborn & Izod, 2013, p. 29). In John Grierson's pioneering work, he sought to document the life of a Polynesian girl and her family in 1926. This was done through the use of words, music, images and sound effects that were meant to create an aesthetic and factual appeal (Killborn & Izod, 2013). This is meant to present a lively view of a given situation in order to present a message in a strong way and manner and bring about a high degree of realism to the documentary. However, this includes some creative components that will work together to attain specific objectives and end.  

A Marketing Plan For Etihad

A Marketing Plan For Etihad The report presented here is a marketing plan for Etihad which is planning to launch an airline service in India, one of its Asian destinations in Business and First class segment. The potential of India for Etihads new destination in Asia is because of its biggest and fasted growing Middle class. The country and over a billion people living in her and most of them belongs to middle class. This also raised the purchasing power of the people here and too the need of luxury. The country has over 70 domestic Airports and nearly 12 International Airport. Indian aviation market has a number of domestic players. These include Indigo Airline, Jet Airways, Spice Jet, Air India, Cathy Pacific, Kingfisher, British Airways etc. Talking about the business class segment, only few players like Kingfisher, Indian airlines are there from domestic side and rest all are foreign players. The competition in luxury segment is less as compared to low cost service. One dimension in which Etihad can give a great image to its service/ brand is by establishing itself as a luxury brand. For distribution strategy, the firm can utilize any of the existing channels in India as they provide services as a third party to all airlines. Other aspect include tie-ups with corporate so that a minimum customer base can be assured. Talking about the promotional strategy, the promotional techniques suggested includes voice call, newsletter and participating in social functions etc. The estimated budget for the plan is 35.5 million US $. Current Market Situation: Introduction: Asian aviation market is very competitive. The number of players in Asia includes more than 50 domestic and international players. The dominant players in Asian aviation sector are Air Asia, Singapore Airlines, Thai Airlines and foreign players include French airways, British airways and Cathy Pacific airlines. A number of Airlines from UAE too have presence in Asia which include Air Arabia, Emirates Airways and similar. The potential of the market is huge. Asia includes China and India which are the biggest economies in the world in terms of economic growth. Out of the potential destination for Etihad in Asia, we have chosen India; the study will focus on Indias market only. (Avaition, 2010) Market Description India is one of the fastest growing economies in the world. The potential of India for Etihads new destination in Asia is because of its biggest and fasted growing Middle class. The country and over a billion people living in her and most of them belongs to middle class. This also raised the purchasing power of the people here and too the need of luxury. The country has over 70 domestic Airports and nearly 12 International Airport. The facilities here are not equal to the world standard but the economy is rapidly expanding and the needs are getting higher too. All these points favor India as an attractive destination for Etihads new market in Asia. Talking about first class and business class segment of India, the growing population and high earning of people provide enough customer bases for the market. The target Market for Etihad will be people of annual income over Rs. 10 lacks. In India, around 7% of the total population falls in this category as considering the size of population in the country, 7% gives a huge customer base for first and business class segment. The market requires following benefits from Business class flights. The below is the table which shows the benefits of product Feature Benefit Extremely comfortable seats, more space Business class is meant for comfort and thus these seats and extra space will add to the comfort. Delicious food As the business class segment people are travelling paying high prices, they expect high quality food too. Comparative low cost Indians do not like to spend much and thus the cost of travelling should not be high. The future prediction about India is as follows: US$ 32 billion+ for developing and maintain the airport infrastructure in the country Passenger traffic for different types of sectors is estimated to grow over an estimated CAGR of over 14% in the arriving few years. A huge amount of 110 billion dollars investments is foreseen in next 10 years The Civil Aviation would grip around 280 million travelers by the year 2020 (India G. , 2010) Product Review Product line: The product we are concerned here is business and first class segment. This segment is used by people of high earning group. The segment requires high quality of services, extremely comfortable seats, more space and other luxury facilities as are provided in expensive hotels. Type of customers and market: The customers of the products are business executives and high earning families who can afford heavy ticket price. As our selected destination in India, the product must be looked as Indian perception. In India, the per capita income is increasing but the concern is its still not comparable to that of European or Middle East. So, if Etihad wants to launch first and business class services in India, the cost of the product must be kept low. If we look at the competitors product in the segment concerned, we will find that competitors service is not at all comparable to that of other first class services in the world. This shows that one aspect where Etihad can exploit an advantage is to provide luxury at the same of comparable price. Services: The service is needed to be served with tasty food and this must be insuring that veg. and non-veg, food are cooked separately. The customers also want less time travel between destinations. Also, internet connectivity and entertainment sources like small TV screens should also be provided. Competitive Review Indian aviation market has a number of domestic players. These include Indigo Airline, Jet Airways, Spice Jet, Air India, Cathy Pacific, Kingfisher, British Airways etc. Talking about the business class segment, only few players like Kingfisher, Indian airlines are there from domestic side and rest all are foreign players. The foreign players involved first class and business class segment include Cathy Pacific, French Airways, Singapore Airways etc. Till now, these airlines capture most of the customer segment of first class. Talking about competitors in AD to India route, airlines such as Air India, Paramount Airways are there. Etihad too have a run on this route with other operators like Air Arabia. The carriers here are few and this will encourage the business idea for Etihad as well. (India M. o., 2010) The key stragey of Indian airlines in business segment is less cost in business segment. Talking about French Airways, Singapore Airways and other foreign players in the segment, their key strategy is providing great hospitality experience in business class segment. Channels review Channels for any firms (distribution channels) are critical to its success. Marketing channels include logistics and other mode for moving goods in and out of the firm. In context of the first class business we are concerned; channels in India are well formed and structured. There are number of providers like Jet airways, Spice Jet, Indigo airlines etc which work on sharing of distribution channels. In such sharing, the distribution channel in a separate entity different from the business. It can be looked as a third party service provider which provides the service to the airlines. Only Air India is the one which has its own service channels but the performance of its service is not up to the mark. Talking about these channels individually, Jet airways provide very time efficient logistics. Air Indias distribution channel is vast and has more services but is not reliable in terms of consistency. So, for Eithid, the firm can utilize any of the existing channels which are been used by Jet or other airway. As these channels are experienced in the business, the airline may not have to worry for receiving comparable channel services as that of Indian competitors. SWOT analysis The analysis is carried out in terms of strength of Etihad airline keeping in mind its plan to enter the business class services in India. Strength Strong brand image in luxury sector on the global scale, so will be able to attract the Indian First class customers too. Experience in maintaining regular communication with customers. This will help in maintain customer base for first and business class. Increasing hold on luxury segment in other Asian destinations too. Four of the globes longest continuous commercial flights, these continuous flights will advantage in business class segment as they take less time to travel between destinations. A large fleet of planes including the new Airbus 380, these planes have a good image in terms of providing comfort essential for business class. (Avaition, 2010) With the increasing infrastructure, high regional GDP (Indian) and a huge demand in various regions, providing First class services will prove a new unexplored market. Weakness: The market we are concerned about has a specific segment to focus on. The First class segment requires heavy initial investment and thus entering directly to first class segment would be a risky business. Less growth in business class in Indian aviation industry. Limited desired costumer volume in the segment. Most of the earnings are coming from a single segment Hold on economical class and cargo facility market is not that good Opportunities: In India, most of flights between destinations are two long. The airlines here, to reduce cost extend the routine route to cover more number of destinations. But the people who fly from business class are worried about time (as they are already spending high on ticket price). So an opportunity exists in terms of attracting business class customers by operating on direct routes. (Airways, 2010) India has a number of low cost airlines. Etihad, to reduce business risk and overtake any one of them and convert to first class services. Exploit Indian presence to explore new hubs like Russia and South-East Asia-Pacific in business class segment. Present destinations can be increased. The Airline can start service to other Indian destinations too like Madras, Kolkata etc. Boeing and Airbus has reduced the cost of the aircrafts Threats: The other reason of threat for Etihad is that all the newly merging airline companies are in a spree to capture the market by making a strong reputation. Once they come up with price fares lesser than Etihad then even the best of advertising would fail. Constant increase in number of aviation services in business class segment. Economic crises and sadness in Indian aviation market because of high debt. This has hammered the volume of people travelling from business class. The aviation ministry and put an upper limit on fairs and is constantly increasing rules and regulations to restructure the industry. Objectives and issues The objective here is to construct a marketing plan for Etihad to enter a new destination in Asia (which is selected as India) while considering the launch of First class and business class service by the company. The key issues (measureable) are: Increasing the market hold to at least 10% (business class segment) Based on the responses of the customers on initial routes of the company, to start operations on other routes too Increasing service and facilities in the business class segment. Marketing Strategy Positioning Positioning statement: Feel the luxury As identifies from market analysis, people of India for their business class travel, desire for extremely luxury services. So the positioning is targeted on luxury only. Taking into account the huge competition in the market for different airline companies in India, for example Cathy pacific, British airways, Singapore Airlines etc, there have to be something that has a unique image about the brand. One dimension in which Etihad can give a great image to its service/ brand is by establishing itself as a luxury brand. The Company to be positioned in the market will be done as an innovator in hospitality hemisphere. Thus in rapid developing and competitive Indian aviation sector, this innovator image will benefit in long run as India is growing and too the luxury need of the people here. Individuality and image require being eminent. Individuality is the way a corporation aims to identify or place itself or its manufactured goods. Image is the technique the community perceives the corp oration or its goods. An effectual individuality does three things: It sets up the products nature and worth proposal. It expresses this nature in a characteristic mode. It brings touching authority further than a psychological image. The individuality we are talking about, Etihad can address this concern by benchmarking the luxury in business class. For the individuality to labor, it must be expressed through every obtainable message means of transportation and product get in touch with. The company should show in every aspect of work that it cares for the passengers time and is pioneer and experienced in proving high end flight services. (Avaition, 2010) Product Strategy First concern here is to aim the service. Etihad here is concerned only on the Business and first class segment, so according to the traditional model shown below; the company should focus on higher ends passengers who fall in high earning group. Another thing is degree or quality of the service. Etihad want to enter in First class segment which falls in most facilitated level of product development as explained by Kotler. Kotler defined the development of a product in following manner. If we talk about the economy class, that falls in core product but first class and business class are included in augmented product segment. But there is a potential drawback in directly attacking the augmented product, the heavy cost of product building and then risk of non-acceptance by the market. One strategy that Etihad can make out and choose suitable new features by examination of new purchasers and then manipulative customer value versus company cost for each possible feature. The corporation should also think how many public want every feature, how time-consuming it would get to bring in every feature, and whether contestant could with no trouble duplicate the feature. Corporation must also believe in terms of feature bundles or correspondence. Auto companionship often produces cars at more than a few trim levels. This lowers developed and record costs. Every corporation must make a decision whether to present feature customization at a superior price or a few normal corresp ondences at an inferior price. (Avaition, 2010) Distribution Strategy Channel for the company is not going to be new in India. As we stated earlier too that there are separate entities that provides services to airline companies in India, Etihad too can take distribution services from any of these services. Another suggestion is to construct own ticket selling units so that a differentiation in terms of customer attraction. The way suggested is a level two distribution channel which looks like as follows: Consumer Retailer Wholesaler Manufacturer By following this model, the service information can be gained by an individual through the information available on the companys website and also by contacting any of the local retailers. The service can be ordered through the online booking and the payment can be made through credit or debit card, in this case the product will be delivered to the home of customer. Channel Involved in distribution: Two channels are there for this product: Wholesaler: One wholesaler is there for one state. In the case of no wholesaler in particular sate than two sates is handled by single wholesaler. Wholesaler will look after all the retailers under its domain. Retailer: Retailers are located in prime cities of the state and they will be direct contacting the single wholesaler of that particular state. Out of the various retail store some stores would be discount store. (India G. , 2010) Marketing communication or promotional strategy Integrated market communication stands for communicating rather making stakeholders believe that product is really reliable and will lead for a better profit for these stakeholders too. There is a difficulty in getting stakeholders in an easier way if there is large competition in the market for the same product and thus efficient promotion is a must. Market communication stands for several promotion techniques and the personal relation with the stake holders. Some of the suggested techniques for Etihad are as follows: Voice mail services: Voice mail can be a very efficient source of the information about the service to the concerned segment. If the people are interested in taking the product, they will definitely want to have all the information that is the correct information about the product. There could a very good option for it that is the voice mail system. There should be voice mail which will be telling all the necessary information about the product which will include the net rates and all the exciting features and offers with the product. Forums, Newsgroups, Bulletin Boards, and Web Communities: On-line buyers not just consume the product but increasingly create product information internet interest groups by sharing product-related information. Online marketing can be done by using forums, newsgroup, and bulletin board related to health care services. (Avaition, 2010) Several promoting Events: As the firm is addressing to higher end costumers only, the company can offer few organizations a kind of tie up so that special discount could be given employees of the organization if they travel from Etihads flight. Alliances: Take the time to join a professional or business organization. These organizations usually have very knowledgeable people who are willing to help you out. It also increases your personal network and allow for larger opportunities. Newsletters: As the concern here is also at maintain the existing clients, sending out newsletters to established customers, new customers, friends, family, and any group you think would be interested in companys product or service (Avaition, 2010) Actions Program The overview of action plan looks as follows: The first step is to consturct an augumented service based on the values and demand in Indian market. This include: Keeping low cost Launchig new aircrafts like Boing 747 and Airbus etc Next Step would be launch separate route that do not exist in Indian market. As we found out from SWOT analysis, the company can see an opportunity in launching fast services which provide non-stop service between important destinations. Next would be to enter the contract with an existing distributor. Next is promotion by TV, Newspaper, and sending of newsletter to existing customers. Coordination with different departments: The step one would be consulted with finance department (to allocate budget) and with operations (to ensure that the services desired in the product are there in the augmented product). For next step, that is launching services on few routes; marketing department will identify the target routes to start with. For entering in contract with distribution channel, operation department holds the right to select the channel which best suits the need of the department. The last step would be addressed by PR department. Budget Tentative budget in the activities are as follows: Activity Estimated Price (US $ per annum) Augmented Product 5 million Additional cost for nonstop services 7 million Distribution services 15 million TV ads 2 million News letter 0.5 million Relationship building (discounts/ tie-ups) 6 million The tentative budget which comes out is around $ 35 million. This is quite affordable price for Etihad. The profit in first year of operation would be less and will increase with course of time as product development, distribution services will costs less in later years. Controls A tight control strategy would be implemented which would be based on customer feedback, sales data analysis, performance evaluation and similar quality management aspects. The key performance indicator would be sales figures and brand equity of the company. The company will maintain close look on both of these aspect to keep itself near to the performance norms.

Developing Solutions :: essays research papers

Developing and Selecting Solutions Graham Parker’s Structured Problem Solving Guide describes the problem solving process in four phases, one of which is Developing and Selecting Solutions (Phase 4). The other phases are not summarized here, however, it is noteworthy to mention that Phase 4 is the entering into solution development, whereas during the first three Phases of the process, specific problems of study have already been defined, a selection process is undertaken to decide which problems to address, and finally the problem to be studied is characterized by the collection and analysis of the data to be studied. We then pick up the process of developing solutions for addressing the problems identified in the previous phases, as we enter Phase 4. This particular stage of the Creative Problem Solving process is regarded as the primary decision-making stage. The function of implementing solutions hinges on two basic ideas: (1) consideration of the possible solutions by studying the results of the previous stages and the ideas they generated; and (2) development of evaluation criteria. A simplified approach to solution development is the "in-house" search for solutions on the presumption that there are no new problems, only unsolved ones. This simply suggests the research team ask, "has anyone else had this problem?" Consideration would be given to a problem of similar circumstances, how they solved the problem previously, if the solution was successful, and if any disadvantages resulted from the solutions implemented. This method simply uses history to our advantage so that don’t find ourselves re-creating a solution that perhaps has already been developed that would serve current needs. A second consideration would be to find out if anyone else is looking at the same, or a similar, problem. We could determine what, if anything, they have learned to date, determine if we can be of help to each other, and perhaps pool resources to broaden the prospects of ideas and solutions. In-house efforts can quickly bring solutions to common problems, that are frequently dealt with which minimizes effort in coming to a successful solution. Parker explains that sometimes solutions can be found simply by restating the problem, so by examining other problems/solutions with a view toward solving current problems, a solution from previous events, can potentially be redesigned to fit an existing event. When causes of particular problems have been identified, the problem solving process can be directed in several directions, but we concern ourselves with elimination of causes.

aristotle Essay examples -- essays research papers

Aristotle Politics Aristotle in his book politics, argues that the political association is the highest form of human association , and making all his conclusions based on the assumption that ‘polis’ is the best and only sensible political system. He further adds that political association is the most sovereign and aims at the highest good Politics is largely an attempt to determine or rather prove that political association is the best suited way for securing the happiness of its members or as called in ‘politics’ the citizens .The interest of the polis and its citizens were seen to be the same since both the city and man aimed for happiness as the ultimate goal. According to Aristotle, life has no existence outside the confines of the city and that it is not the city that exists to serve the needs of the individual but is a mere part and the city is more important than the individual Aristotle’s admiration of the social system in a polis shows his support to the slavery. The polis consisted of citizens which men were born to citizen parent’s women children and slaves. Men were considered to be the only rational creation and had to engage and contribute in the political association of the city, while slaves were used for work. Aristotle’s above argument had some major weakness and flaws in it, he address the salves as non-rational, and it’s in there best interest to serve there masters, who would give them a rational vision. The main drawbac...

Media Shaping Women Essay

The media has clouded women’s perceptions in their body image by demonstrating the ‘ideal bodies’ on TV and magazines through print and film advertising, increasing the pressure for women and young girls to be ‘thin’, further leading to a more complex issue of Eating Disorders. Women who do not live up to societies expectations, and are suffocated with the phoney concept of the ‘ideal’ are treated with disregard and discrimination. For instance, Adrian Furnham and Nicola Greaves (1994) argue that the core of body image dissatisfaction is a discrepancy between a person’s perceived body and their ideal. They further argue that a failure to match the ‘ideal’ leads to self- criticism, guilt and lowered self worth. This effect is stronger for women than for men due to the cultural pressures on women to conform to an idealised body shape are more powerful and more wide spread than those on men. Psychologists have suggested that the media can affect women’s body esteem by becoming a reference point against which unfavourable body shape comparisons are made (Grogan 1999). These visions are then propagated through popular culture via television reality make over shows of re shaping the body, â€Å" if films of body transformation provide the vision that inspires women to re- make their bodies, the cosmetic and â€Å"aesthetic medicine† industry sell them the equipment† (Fox-Kales, 2011, p. 74. ) Women are objectified by an unrealistic expectation of beauty, put forward by models and actresses who do not reflect the average appearance of women in society. Print advertising, in particular, provides a not only unrealistic, but unhealthy ideal of what it means to be physically attractive. By these false images being presented, the media has created an ideology of attractiveness. Images have powerful effects on their readers, serving to maintain a ‘cult of femininity’ and supplying definitions of what it means to ‘be a woman’. Marjorie Ferguson (1985) investigated women’s magazines from a sociological perspective. She argued that women’s magazines contribute to the wider cultural process, which helps to shape a woman’s view of herself, and societies views of her. The media is littered with mages of females who fulfill these unrealistic standards, making it seem as if it is normal for women to live up to this ideal. Dittmar and Howard (2004) made this statement regarding the prevalence of unrealistic media images: Ultra-thin models are so prominent that exposure to them becomes unavoidable and ‘chronic’, constantly reinforcing a discrepancy for most women and girls between their actual size and the ideal body (p. 478). Research has repeatedly shown that constant exposure to thin models and actresses fosters body image concerns and disordered eating in many females. Eating Disorders are a direct result from the medias influence to look ‘thin’. Eating disorders theorists and feminist scholars have long indicated fashion magazines, movies, television, and advertising for their advocacy of disordered eating (Levine & Smolak, 1998). Media images of women make it difficult for individuals to hold an internalized ideal body that is realistic and attainable. With exposure to repeated images of ultra thin women, an individual’s internalized ideal body often becomes much thinner. This increases the gap between what a person feels their physical appearance is, and what it should be. Researchers have found that women who have an internalized ideal body that closely resembles the socially represented ideal body are at a particularly high risk to develop body image disturbance and disordered eating patterns (Sands & Wardle, 2003). Naomi Wolf argues that our culture disempowers women by holding them prisoner to an unattainable beauty ideal (Wolf, 1990). The epidemic proportions of drive for thinness, body dissatisfaction, and unsafe weight control methods among women have led theorists to posit the existence of mechanisms that are capable of reaching a large number of women (Levine & Smolak, 1998). Today’s expectations reveal that looks matter more than personality and intelligence as seen on various dating shows. It is universally agreed upon that people on these shows usually pick the best looking counterpart out of the group of contestants. Both men and women are concerned with appearance than personality on these types of programs. This phenomenon is transferred into the job market, where people are now more prone to hire the more attractive candidate. Research has found that more attractive workers even receive higher compensation than unattractive counterparts even where they perform the same work and have similar levels of work experience. The media targets young women drilling thinness and having no flaws as the height of being beautiful. Now, with the common use of plastic surgery you can change your overall appearance. Plastic surgery has become a more than 8 billion a year industry† (Hess – Biber, 2005:96). Women feel they need to have the perfect nose, and cheek bones to fit in to the media’s criteria, in order to appear more attractive to the opposite sex. Therefore, it is evident that the media has played a significant role in ‘shaping women’s bodies’ to suit ‘societies expectations’ by showcasing the recurring idea to be ‘thin’. These ideas are brought upon through various television shows and magazines, which further stimulate eating disorders.

Leading Change Custom Research by Essay Writers

As the modern business world becomes more complex, so too do the things that are required for organizations to emerge as viable competitors in the challenging international environment of the 21st century.   In his book â€Å"Leading Change†, John P. Kotter discusses the needs of 21st century organizations at length; through the course of his discussion, Kotter makes several assertions that correspond directly to certain areas of education.   In this paper, two of these areas will be further discussed. The Impact of Kotter’s Book on Educational Administration Generally stated, from Kotter’s point of view, the organizations and organizational leaders that will be most successful in the 21st century will be those that embrace learning as a lifelong pursuit (Kotter, 1996), which of course should lead to better leadership, decision making and hence stronger organizations. With this premise in mind, the impact of Kotter’s theories on educational administration becomes much clearer; administrators in the modern educational system must not make the mistake of viewing education as something that the individual pursues in their earlier years as a means of starting a career, but must view education as a holistic process that is the common denominator in the life of an individual, even after starting on a career path to upgrade skills, become more proficient in present job responsibilities, and perhaps to be promoted to higher positions where they can have more of a positive organizational impact. The demand that will exist for lifelong learning will mould the role of educational administrators into a sort of career coach or adult mentor, whereby they will be consulting the long-term learner on the best educational path to take; moreover, based upon the demands for certain curricula, the administrator will undoubtedly be involved in the creation and implementation of new courses to meet growing demand. How Kotter’s Work Could Shape the Knowledge of Educators As a consequence of the directional change of educational administrators, Kotter’s work could also shape the knowledge of educators in several significant ways.   Kotter, in â€Å"Leading Change†, puts forth the philosophy that without learning, no major positive change can take place in an organization, and with this end in mind, the members of a given organization need to be encouraged to â€Å"learn how to continue learning† and â€Å"learn how to lead† (Kotter, 1996). Therefore, just as the administrator will play a mentoring role in this new learning process, the educators themselves will become the main drivers of these new learning strategies, in pursuit of the end result.   Educators will also need to renew a commitment to lifelong learning, as they return to the classroom as students in order to learn the kinds of material that they in turn will be required to teach to the lifelong learner. In addition, their educational approach to the student will surely change extensively due to the fact that they will be directing lessons toward a much different demographic than usual, with different goals and ways of retaining material that is given to them.   Lastly, the educators will need to keep in mind that the adult learner may be resistant to the educational process, at least initially. Summary John P. Kotter poses a challenge to leaders, organization members, and the educational community in â€Å"Leading Change†.   This challenge comes in the form of a call to action that, if followed, will undoubtedly advance the modern organization and change the face of business for generations to come.   With business and education working in tandem, a new revolution is on the horizon that will provide, along with challenges, endless opportunity and promise. References (Kotter, 1996) (Kotter John P 1996 Leading Change)Kotter, John P. (1996). Leading Change. Boston: Harvard Business School Press.   

Civil Rights Movement Was Slow Between 1955-68 Essay

Explain why the civil rights movement was slow between 1955-68 The civil rights movement was slow between 1955-68 for multiple reasons, these being the falling out of Malcolm X and Martin Luther King along with the Civil rights groups splitting and changing their tactics between violent protest or peaceful protest which consequently lead to them being less effective. Also Presidential action could be said to be lacking therefor acts to improve civil rights weren’t passed or were unaffected. One reason that the civil rights movement was slow was due to Eisenhower’s stance on the topic during his presidency (1953-1961). Eisenhower believed that the position of the black people would improve of its own accord over time. In this sense he did not think that it was the government’s job to improve conditions for black people. We can see this form his reaction in regards to Little rock campaign and his reluctance to become involved with it. This is a reason why the civil rights movement was slow because the president was unwilling to pass civil rights laws to change the situation of the blacks due to his belief that it would change in their favour in time. Also because of conflict between Malcolm and King the two main black men that were leading the campaign the African Americans were side tracked, essentially forgetting their main aim; racial equality. Malcolm X was very critical of Martin Luther King calling him the â€Å"Twentieth century Uncle Tom† and banding around rumours that he was being paid by the white government to preach Christian love and forgiveness which was all in aid of preventing the black people from effectively fighting for their freedom. This conflict would not achieve anything for the black power movement because it could potentially divide public opinion. People who supported King may have lost some faith if they believed there could be any truth that he was really working with the white American government, whereas the camp who were following X may have felt a sense of divide between them and the people who liked Kings ideals. The reason why this wasn’t going to help the black power movement is that the African Americans needed to fight together to gain equality but their fight was being split into their fight for this and for who’s leader was strongest. A final reason as to why the progress for civil rights was slow was because the civil right groups split and were no longer co-operating with each other. CORE and the SNCC took a stance closer to that of X’s beliefs. They became more violent unlike the NAACP who stuck to  peaceful protest. The problem that this created the civil rights movement is that they are now sending the government mixed messages and are not helping their cause. Also staging violent protest didn’t seem any way near as effective. Because the government and the media generally seemed weighted to the whites side, violence of black was blown out of proportion and shown as propaganda as to why the blacks shouldn’t have power on equal terms with whites. This would mean that blacks wouldn’t be taking steps on the right direction because they would be setting themselves up for a fall in public opinion, something which needed to be on their side for them to gain equality. In conclusion the civil right gains between 1955-68 were slow due to the fact that there was conflict between the blacks who were fighting over the best way to gain their goal when there focus should have been solely on trying to get this goal. They were side tracked and this proved detrimental giving their reputation further dents, even if there are minor positives amidst the movement along with the fact that the resident weren’t too focused on helping the civil rights movement.

Governing Global Business Essay Example | Topics and Well Written Essays - 1750 words

Governing Global Business - Essay Example Liberalism is the most accepted theory in this regard and the main principles of globalisation are based on this theory. Research Question Since the theory of liberalism is most close to the topic of globalisation, the theory has got a wide acceptance among the research scholars who have written about the state and the effects of Globalisation. This paper makes an attempt to analyse how far the principles of Liberalism are applicable to the globalisation and how it has been actually applied in practice. Literature Review Globalisation is a phenomenon that the world experienced through the opening up of the networks of communication and trade relations across countries in different parts of the world. As a result of the globalisation the world would be a single village of people where the flow of ideas would be free and the cultural exchange between people would be more liberal (Smith, 1980, p. 119). There are several facets of the process of globalisation. First of all it means the l iberalisation of the foreign policies of the state. Along with this it includes the privatisation of the government enterprises and investments in projects across the barriers of nationality (Waters, 1995, p. 11). The phenomenon would also include the easy mobility of the employable people and exchange of business ideas. But the idea chiefly includes mainly communication across cross country borders. The advent of Globalisation was seen mostly towards the fag end of the twentieth century (Appadurai, 2000, p. 82). With the inception of the World Wide Web, the people could easily establish the relations that lie at the diametrically opposite part of the globe. The time taken to carry out this communication process was also less which in turn facilitated trade across countries. The free flowing ideas and exchange of information had also brought the nations with the common interests on a same platform. On the other hand, a state in the sense of politics are a group of people living in a definite area of land and are controlled and guided by the rules laid down by a powerful body known as the government (Featherstone, 1990, p. 73). Often the term government is used interchangeably with the state. There are several states or nations in the world that have their specific set of rules and regulations. The process of globalisation would encourage the interaction of all these states from an economic, social, cultural and religious perspective on a common field. The terms that are commonly used along with the term globalization include Liberalism, Marxism and Realism. The political philosophy of Liberalism believes that a state should allow liberty and equality to all the citizens of the state. The people of the state should provide each and every citizen to take part in the election in the most open manner. The country should take part in free trade and the people should be allowed to have ownership of property (Rosefielde, 2008, p. 60). This is completely opposed to th e theory of Marxism that does not believe in the possession of private property but believe that the surplus value that comes out of any production process should be sent to the government who will have the responsibility of allocating the resources according to the needs of the people. The ownership of the means of production should lie in the hands of

Dynamic and Static Elements of Marketing Communications Assignment

Dynamic and Static Elements of Marketing Communications - Assignment Example The communication is said to be successful if 'a customer goes to buy the shoes of a particular brand, not for keeping his feet warm and dry but because the shoes make him/ her feel masculine/ feminine, rugged, young, glamorous etc.' This is indeed the real task for the marketing team in general and the marketing communication guys in particular. The marketing team is supposed to thoroughly understand the customer's needs, buying habits and then plan the launch of the product in the appropriate market. UK market today boasts of an increasing number of young spenders. An increasing use of credit cards has further fueled these spending habits. These spending habits further vary with cities across the UK because a flow of wealth and income also depends upon the extent of industrialization of the city, 'mood/ attitude' of the city etc. as flows of income and wealth correspond to such an extended system of industrialization and stages of growth of the city. London, for example, can be cla ssified as having class, design, retailing, and a big share of the resulting income and wealth. More and more of the international corporate players prefer to make London it's home and such corporations orchestrate and finance production and marketing at the expense of firms into the operations business. They take stock of the size of the market, competitor's presence, and their communication strategies. At times it is advisable to plan out the communication strategy taking a leaf out of the strategies of existing companies. This holds particularly useful for service industries because in this case the consumer is lured with the help of innovative ideas of service delivery for example in the tourism industry, a market is segmented depending upon the paying capacity, existing preferences of tourists and bouquet of discounts etc. enjoyed by them. Marketing communication tools play a crucial role in the process. UK market is an advanced market in term of IT and communication technology . In most of the commercial environments, a technically advanced product finds more acceptance. A big chunk of working IT professionals is from Asian countries, for which different types of strategies are required than used for the residents Englishmen. The working communities from other nations are generally here to 'earn'. Their main concern is how to optimize their savings. At the same time, they are a crucial factor in the nation's economy. They help in the production of goods, materials etc. and they are the consumers as well. In fact, it is said that marketing people are the most secular lot. They don't believe in favoritism or any such discrimination. For them, the customer is one community with different attitudes and profiles. UK is in fact considered to be the most liberal regime amongst the OECD. UK has implemented reforms with far-reaching consequences over the last decades (OECD, 2006). A network of local authority local trader schemes is also functional which helps in giving consumers by way of providing them with a reliable way of finding trustworthy businesses and offers them adequate help when required. Such networks empower the consumers and assist them in making 'well-informed choices' when purchasing goods and services.